BarShow Berlin
A leading barshow service provider and beverage exhibition celebrating innovation, craft, and culture. We helped BarShow Berlin create a dynamic online presence that amplified event visibility, boosted attendance, and turned digital visitors into real-world guests.
01 Goal
BarShow Berlin needed a modern website to represent its growing influence in the global hospitality scene. The goal was to attract exhibitors, partners, and attendees while capturing the vibrant atmosphere of the event — all through a platform optimized for conversion and storytelling.
02 Approach
We redesigned the website with an emphasis on clean visuals, dynamic motion, and user flow that guided each visitor toward registration or exhibitor inquiry. Alongside design, we implemented SEO best practices and analytics tracking to measure engagement and optimize campaigns leading up to the event.
03 Impact
The new BarShow Berlin website quickly became a digital hub for the international bar community. In the first event cycle after launch, the site saw a 65 % increase in visitor traffic, a 48 % rise in exhibitor applications, and a 37 % boost in online registrations. The project successfully turned online buzz into real attendance — solidifying BarShow Berlin’s position as one of Europe’s top hospitality events.